OUR IDEA Encourage post-consumers to cycle around the city
of Dundee.We want to introduce a product that is environmentally sound and promotes a healthy lifestyle.
WHAT MAKES US DIFFERENT Encourage post-consumers to cycle around the city
of Dundee.We want to introduce a product that is environmentally sound and promotes a healthy lifestyle.
Our bikes generate power and the more you use our bikes the more you will reap returns.We will be offering a rebate, which you can use to purchase products or services at a reduced rate around the city.
• • • •
Private transport Public transport i.e. buses, taxis Bike rentals Smart Car
We are trying to achieve ethically and in business terms: Fewer emissions. Healthy way to travel.
Reduction in traffic congestion. Promote that it is safe to use a bike and our product is reasonably priced.
VISION
We are committed to improving our environment and enhancing community life in which we operate.
Customers
Our vision means that we are committed to delivering a quality product and service.
Sponsors
For our sponsors we wish to deliver some competitive returns on their investment, which will enable us to expand to other communities in the region and further afield.
VISION
We are committed to improving our environment and enhancing community life in which we operate.
Employees
We are committed to facilitating an environment that is team oriented and enthusiastic to serve their community.
Communities
We wish to project ourselves as citizens not only of the immediate community, but the global community as well.
VALUES
We strongly believe we have the capacity to be global and local.These two values speak to the company’s nature, guiding our procedures, attitude and interpersonal relationships.
Global – By this we mean we will stay aware with any recent developments with regards to sustaining a healthy environment and we wish to remain relevant well into the future no matter where we introduce our products and services.
Local – By this we mean we wish to serve small communities, particularly those with smaller incomes and maintain community spirit from adult to child.
BRAND The name ‘Pedal Watt’ is a based on the concept of
physically pedaling and promoting a healthy alternative of travel around the community and ‘Watt’ referring to the electricity generated by the your efforts to travel smartly/cheaply and more healthily.
Our dominant philosophy is to serve and protect our environment for future communities.
BRAND – THE ELEMENTS Logo
Essence - The ‘Pedal Watt’ logo was designed to capture unity, energy and positivity.
Colour - This is refected in warm orange which is uplifting and blue for the environment. Both colours are complementary within the colour spectrum, unifying the concept even more.
Strapline – Refects our ideals of not only cycling for our health and the environment, but to re-cycle in all other aspects of daily life whether it may be recycling paper, glass, plastics as well as reinventing new ways to reduce your consumption. etc.
Typography – A typeface that is friendly, optimistic and structured referring to our ideals on procedure and transparency.
The bike design is user friendly and also gives room for advertisements to be placed onto the bikes. The electronics that are on the bike are covered up to prevent them from being damaged .
Magnets create energy when the wheel rotates
The ‘PedalPods’ are a simple shape that allow the bikes to slot in and out easily. Each is fitted with a locking system that releases the bike when the consumer pays using the card and
money slot system.
Detail
City Centre:
University:
Ninewells: Westpark:
25 bikes – 35 docks 20 bikes – 30 docks
25 bikes – 35 docks 20 bikes – 30 docks
20 bikes – 30 docks 10 bikes – 15 docks
10 bikes – 15 docks 10 bikes – 15 docks
Pentland: Bike lanes on these routes for cyclists.
• Initial target – University students • Membership and card • Rental • Penalties
Situated in the city centre, this portable kiosk will draw attention to our services as well as distribute information.
30%: Safety gear | 20% – Groceries | 10%: Restaurant & Haircuts
• Phase 1- Seed funding • Phase 2 - Venture capital We wish to make a profit so that we can use the funds to set up cycling networks in communities overseas.
Start up costs: £85,875.00
Overheads per mth: 19,492.00 Profit per mth: 7,250.00
WE GIVE BACK... SERIOUSLY! Every time our customer rents the bike at £1.00 we will give back 10% . Every 50p, 5%. They will receive their rebate every 3 months.This will be stored on the membership card.
Take on the ‘PedalWatt” Challenge! Our special event once a year.
With some profit we wish to expand the Pedal Watt’s model to the international community placing emphasis on congested cities and countries with narrow roads.
With some profit we wish to expand the Pedal Watt’s model to the international community placing emphasis on congested cities and countries with narrow roads.
GROUP 5 Georgia Cockerill Kirsten Donnachie Alasdair Gauld Rachel Laing Sheonagh Gall Shelly Mayers Natalie Shannon Ottavio Di Sotto
March 2011
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