Group Meetings- The Design Part 2

The initial concept our group came up with was to develop a bike hiring system that could be based in Dundee. This would suit post consumers as a bike could a means in commuting to work and by basing our company in Dundee we can begin to target University students and help them become more aware of environmental issues and also contribute in supporting sustainable transport in Dundee.
Bike hiring systems have been put in place in cities such as London and Amsterdam

However we plan to incorporate this business plan with a way of aiding post consumers and also a way of producing power for the city and creating a more sustainable Dundee.

The concept of our bike hiring company was to have various docking stations based around central Dundee. The bikes would have have space for power storage, when the customer pedals, power can be generated and stored in the power dock on the bike, this can then be converted and used by the council.

Company Logo
After much debate we came up with a company logo, "Pedal Watt" -Pedal, obviously because our company is a bike hire, and "watt" because by pedalling you can generate power.
Here's the logo Otto came up with...