Wednesday 31 March 2010

Assignment 5B

Our next assignment was to combine what skills we have learned from our design studies class with our existing studio projects. This is helpful to me as a textile designer as a large portion of what our jobs entail is to understand in depth what consumers want. It is an intrinsic part of our job to take into account social and political aspects as this, be it consciously or subconsciously, will effect what people want to buy and will view as a good design.
This idea has been particularly prevalent within the past few years as the economy has been fluctuating. People have become more aware of their finances and what they spend money on which in turn becomes an issue designers have to consider within their work. To be able to extract these social, political and cultural issues, again alot of research is compulsory if i successful design is to be developed. We can here also refer back to Barthes discussions in "The Rhetoric of the Image" in that he suggests that in a way, designers have the ability to manipulate people and influence them in seeing an image in the way we desire. If all the appropriate information has been collected that surrounds an issue, using our skills we can manipulate and transform it in a way society may find themselves attracted to i.e. by extracting those issues society can relate to and developing design ideas from them, the general public will be more likely to buy them as apposed to something which has no reference to their background or lifestyle whatsoever.
On studying magazine such as "Textile View" and fashion magazines such as "Vogue" we can identify a strong connection between current fashions and current affairs. A strong theme which comes to mind is "Military"- one of the spring/ summer trends of 2010. Not only does this conjure literal images of events such as the war in Iraq, but it also can be seem as a metaphor for being in control in times of economical struggles. Textile designers must also use a well considered colour pallet for example using pastel colours (another extract from the spring/summer fashions) to generate a positive, calming feel.
Up until this point in my course i feel i have maybe not considered all these social factors in my studio work as importantly and as in as much detail as i feel i could have. In a way i have detached my studio work and social events in the knowledge that being at university, what i have done to this point is not very significant in the professional world of design. However by researching what is going on in society i now feel that my work has the ability to go in better directions and actually have some sort of relevance.
My first studio project had the title "Culture" and from that i created the theme "Communication". Within this i explored the ways in which cultures communicate within themselves and the modernisation of communication.
The two main branches of communication i researched was language and travel. Linguistics is something which determines where you are from, cultural background and can even be a way in which we can determine someones social status. In my studio work i predominantly investigated the formation of words and maps in order to create interesting textures and patterns. By experimenting with linear shapes and developing a colour pallet i felt best conveyed my subject.
On considering the skills I've learned throughout semester two of design studies, i have reached the understanding that if i want to establish a successful outcome I should incorporate some well grounded research. If i was to continue, or in fact restart my communications project, keeping in mind what I've learned, i would most likely take a different route in developing the ideas in my sketchbook. Again, as mentioned in assignment 5A, i would likely gather information on what the general public considered the work "communication" to mean and perhaps conducts interviews in order to establish a better understanding of how the public interpreted the brief.
The area of design I find myself most interested in is fashion, predominantly for women. This therefore tells me that my main targets for interviews would indeed be women who hold some sort of appreciation for fashion. After establishing the desired market for my design I would then begin further research of the client. What social elements will effect what they want to wear? What are the current trends and how can we take this and create it into a design? These are again factors which I would have to elaborate on to begin the design process.
My communication project considered the issue of line and structure in maps and streets. I wanted to investigate the roads people travel on in their day to day life, what journeys they took. This interested me not just in the use of line and colour i could incorporate in my studio work but it also tells a story about a person as an individual. This idea opens another window for possible research. I could interview people or give them questionnaires about their day to day journey they would make and what this says about their lifestyle and background. The only downfall i could see here is that some people may find these sorts of questions slightly invasive as it is disclosing where they go, who they see and where they work and live.
If i was to expand my research of communication within cultures I feel it would be beneficial to explore the ways in which we used to communicate and how this has changed over the century. For example letters used to be a popular form of communication and now texting and emailing seems to be taking over. This in turn poses the question what now, as technology has progressed, have we as a society become lazy?
By collecting this research and developing some of the ideas I felt were most important to my subject, I could begin to translate these into textile design and produce an outcome most suited for the client.
Throughout this semester I have realised the importance of research within my work referring back to my "communications" project as an example I feel alot more could have been gained from my final designs by researching the subject and the impact it has on society.
As designers we aim to achieve an end product which clients feel have been designed solely for them. Thus educating ourselves on social and political events becomes a massively important part of our work and developing a wide range of possible design outcomes to gain an understanding of what the general public can relate to.

Assignment 5

For this assignment i am taking my service design from semester one and looking at the ways in which i can broaden my research in order to establish a more successful design.
To enable myself to do this i will have to consider the different techniques we have acquired throughout this semester, and hence allowing me to build a strong ground of research. By referencing previous assignments and referring back to some of the ideas Rholand Barthes adresses in his essay "The Rhetoric of the Image" i feel i'd be able to achieve this.
in semester one i was looking to create a service design which would reduce the amount of crimes associated with binge drinking. In this project I familiarised myself with the subject by looking at different books, journals and newspapers. This made me aware of the extent of the problem and who it had the greatest effect on. These sources were useful to me in that it enabled me to expand my knowledge of the dangers implicated within binge drinking and the amounts of crime directly linked to this. It also informed me of the main age groups usually effected by the problem and the areas in which drink related crimes would be most prevalent. However to establish a strong ground of research i would have to do more than just study the facts surrounding binge drinking. To create a successful service design i would have to gage to responses of the public, in particular the group of people thie issue would have the strongest effect on. From learning these techniques throughout semester two i feel there is a lot of changes i could make to my initial service design.
My design would predominantly target students and young people between the ages of 16-25. I feel to aquire a better understanding of he task i'd set myself I would have to observe people in the environments in which binge drinking would take place. This however would create severe health and safety implications as my design would be targeting binge drinking and crimes.
I could perhaps carry out questionnaires and surveys for bar managers and bouncers of clubs to establish an understanding of how the behaviour of people change throughout the evening. Is drink the main catalyst for crime of have other factors to be taken into account?
I would then refer back to Roland Barthes "Rhetoric of the Image" considering a lot of the ideas discussed within the essay. He suggests rah importance of images and the way that we can manipulate people into interpreting them in a certain way. Images teamed with linguistics can be used in a way that can create a powerful advertisement, and idea which should be prevalent in my design service as my ideas initially considered images as a way of diverting alcohol related crimes. The suggestion of people interpreting images in differet ways is well considered in Barthes essay. This idea is exemplified when he goes onto speak about how peoples backgrounds, upbringings and age are important in determining their characteristics, hence manipulating the ways in which they interpret an image of phrase. Because my advert would be directed at people of a similar age i would have successful established a common ground, thus allowing me to continue my research. To further my research i would hand out a series of different images to a verity of people from different age groups, background and cultures to see how they interpret the images which could be used in my potential design. By teaming these images with maybe a phrase or quote i would be able to retain feedback on how people related to the advert and i would therefore be able to create a design which suited a greater span of people. To better understand my subject i would like to observe people in an environment in which alcohol related crimes may happen. I would observe peoples behaviour and see how their repines to situations and attitudes change throughout the duration of the night. I feel by getting an aqurate result it would be important for me to observe a wide variety of people and in different areas. Is there areas of the country in which violence is more prevalent? is the crime percentage higher in big cities than it is in small towns?
I could also observe and research in countries which approach alcohol in a different way, for example in france where the drinking age is younger. Parhaps if alcohol wasn't so frowned upon we may carry a different attitude towards the subject.
In order to determine what the viewers would deem a successful design I could gather images of existing adverts relating to my subject. By showing these images to a wide selection of people from all ages, cultural backgrounds and lifestyles, I could begin to understand what method of advertisement is most likely to effect a society as a whole. This would also revert back to Barthes concept of linguistics in advertisement and question whether it is indeed an intrinsical part of an influential campaign.
To further my research of alcohol related crimes it would be important for me to gather statistics in order to determine the severity of the problem. I could interview specialists, doctors and people who work with young people. By gathering their knowledge of the subject and perhaps take their personal opinions into account i would gain an understanding of the issue on a wider scale; how it effects not just the people involved in the crimes but society as a whole, and the repacusions it carries.
By carrying out these various research techniques I would be able to establish the fundamentals of a strong service design. I feel what we have learned in semester two is important in allowing us to carry out a well balanced collection of research for our designs. To be able to create a successful design we must first research our subject and the people our designs will be aimed at. We should hence understand that social events, cultural backgrounds, upbringings and ages are all contributing factors in shaping a person and manipulating them into who they become. This therefore will alter the ways in which they interpret images and adverts. What might be successful in one persons eyes may not be in anthers. This is why it is important to develop an extensive amount of research so we can create an understanding of what would best address the majority of society.

Wednesday 17 March 2010

Interviews

In this assignment we were given various titles in which we were to develop a set of questions from. I chose the title "How do people accumulate stuff". Under this heading i was to investigate the reasons why people tend to hang onto belongings they maybe don't even have a use for. I considered the main items people may accumulate, and the reasons behind this by using my personal experience as a reference; Clothes people may choose to hang on to for various reasons such as expense, individuality and sentimental value. The latter i would expect to find predominantly amounts females. Other items i would expect people to accumulate would perhaps be photos (because of the sentimental value), family heirlooms for that same reason, and also items such as jewellery, birthday and christmas presents etc.
Instead of putting the names on my blog of the people i'd interviewed, i decided to instead just show their age and their gender. I supposed that males and females would show different responses to the questionnaire and that perhaps the males wouldn't be as comfortable answering questions about personal items and that perhaps they wouldn't have as much of an attachment to items with a sentimental value to that of a girl.

These are some of my interviews.

Female, 20, art student

- What sort of things are you likely to accumulate in your home?
"I'm likely to accumulate bits and bobs, most of it's from years ago and ends up sitting in my drawers"
-Do you find yourself collecting sentimental items, clothing or photos?
"Yeah i have a wall covered in photos of my friends, i'll hang onto a few sentimental things but mainly clothes and shoes"
-Why do you hang onto certain garments?
"I like to keep clothes which are versatile, i won't keep something purely because of the price it cost. I tend to keep things which i find comfortable or if i'll wear it a lot.
- Do you value sentimental objects over expensive ones?
"I value them in a different way. I'll hang onto a few sentimental items which remind me of the past but i tend to accumulate things such as clothes which are less sentimental.
-Is this because you have an interest in fashion?
"I like to be able to re-wear items of clothing and wear something different to the current high street fashions.
-Do you feel your life style/ personal style influences what you keep and what you throw out?
"Yes. I am a student studying textiles to i tend to accumulate things i feel will become useful at some point. I'll hang onto scraps of material and junk on the off chance that i'll create a purpose for it, where i'd imagine people from more academic courses wouldn't really feel the need to collect such items. I think the more hands on the course is the more likely people are to accumulate things.

Female, 24, Medical Student

-What sort of things are likely to accumulate in your home?
"Newspapers, magazines and mail tend to build up in my house. Clothes are another thing which i tend to accumulate…I'm not good at throwing things out. I always think i'll maybe need it one day so it languishes at the back of my wardrobe. The things i wear most often are at the front of my wardrobe where they're more easily accessible.
-Do you have a reason for hanging onto certain garments?
"They ones i hang onto are mainly vintage, i'll also hang on to thing thinking "if i loose weight". I have some clothes which have sentimental value, things such as school blazers, signed shirts, these things i'll obviously never wear again but have memories attached to them.
"What possessions would you be likely to throw out and why?
"Cheap Primark throw away fashion with no sentimental value. The things i keep for longer tend to be timeless items as apposed to cheap Primark clothes. The ones i keep are more ambiguous.
-Does your lifestyle/ personal style effect what you keep and what you throw out?
"I like to see potential in things and will keep them in the of chance that i could make something out of them.
-Do you value sentimental objects over expensive ones?
"I value both for different reasons, for example my designer jacket i found for dirt cheap at a charity shop. Although it didn't cost a lot i like the story behind it and its an item of clothing i've become attached to. Things such as school blazers which embody certain things i'll hang on to for sentimental reasons, they're to be looked at not so much to wear.
-Most of these questions seemed to revert back to the subject of clothes, what do you feel is the reason for this?
"i feel clothes are an expression of who you are, its natural to build up a collection.

Male, 22, student

-What sort of things are you likely to accumulate in your home?
"Just junk really, the usual junk; beer cans, deodorant cans, things i can never usually be bothered to throw out.
-Do you find yourself accumulating things such as clothes and magazine/ newspapers?
"I don't really buy magazines, not so much clothes either. I'll accumulate clothes on my floor but only cause they need washing.
-Since you've moved away from your parents house it doesn't seem you've collected many things, did you find you accumulate things before you moved out?
"I've piles of guitar magazines back home, also loads of uni work, loose sheets of paper but i assume i'll need them at some point so hang on to them.
-Do you hang onto anything with sentimental value?
"I guess at home i've hung onto things with some sentimental value, if it reminds me of a certain time.
-Do you value sentimental objects over expensive ones?
"Would i value some sentimental crap over my guitar? No way. I can't think of anything that would have that much sentimental value.

Female, 21, Student.

-What sort of things do you find yourself accumulating at home?
"Clothes, newspapers, documents…random pieces of paper. Also photographs.
-Why do you find yourself hanging onto these things?
"well i hang onto newspapers because i never read them fully and always assume i'll come back to them. So i'll leave them until to built into a pile then chuck them out at the same time.
-Do you accumulate a lot of clothes in your wardrobe?
"I only really collect dresses and shoes, this is because i know i'll reuse them.
-Which of these are items mentioned are much important to you?
"Photographs remind me of people, I like being around people a lot.
-Would you value clothes and photographs on the same level?
"No way. My photographs are the most importuned thing in my life- if i was to be in a burning building the first thing i'd be to grab would be my photographs.
-Why?
"'Cause there's nothing better to me than being reminded of your past and the people that have come in and out of your life. I tend to forget things quickly so its good to be reminded by photographs at different time in my life.
-What possessions do you throw away and why?
"Receipts, carrier bags, jewellery. I don't really like jewellery, i'll always have it for years and never wear it. And i'll always loose earrings. Out of clothes shoes and jewellery i value shoes the most, they're most practical.


I found the results of the interviews quite interesting. The answers i received from the girls seemed quite in depth and detailed. They seemed to place high value on sentimental objects and seemed more likely to hang on to items in the off chance they could find some for them. I noticed that lifestyles were also a contributing factor to what determined whether an item would be thrown away of collected. For example a textile student would be more likely to hang on to scraps of material and things they feel can be recycles and made into something new. They seem to see the potential in what essentially is "junk".
Comparing the female answers to that of the male there is a lot of noticeable differences. Males seem less likely to go into detail about their possessions. They don't seem as sentimental or even bothered by what they keep and don't keep. It seems they have a few items they'll value, maybe for expense of what they can be used for.

Thursday 11 March 2010

Observe and Record

For this assignment we were set the task of observing people in public spaces. i chose to do this in firstly in Boner Hall while people were donating blood and secondly from my window watching people go in and out of shops in the centre of town.

In Boner Hall i found there was a lot of waiting about and queuing.
The first people i was observing was two nurses standing by the table where they were serving drinks and biscuit for those who had been donating blood. The two women nurses were both standing together, arms folded in a relaxed manner and chatting to one another. One of the nurses was yawning on occasion. I also noticed that they both seemed to be looking at people as they came into the hall, speaking to each other and from what i saw it seemed to be small chat. They're body language suggested the repetitiveness of a day at work, that they are used to the routine and simply trying to kill time between tasks at work. They seemed to be taking in their surroundings and observing the different people that entered their place of work. Their attitudes seemed far more relaxed to that of the people, mainly students, that were waiting to donate blood. Chairs were lined up in the hall and every so often we would change chairs to move up the queue. I noticed that the majority of people seemed to find this a tedious and slow process. I realised that if a person was alone they tended to fidget and look around the room, almost trying to keep themselves entertained or pass the time. A lot of people i found would bring out their phone if they were by themselves. One girl in particular was sitting at a table after donating blood, she was alone, and despite seeming fairly comfortable with herself she was constantly looking about for distractions and playing with her phone to keep herself amused. This suggests that people of a younger age tend to bore more easily, they seem to prefer being in company of others. Being in a situation where you're waiting in an unfamiliar place, with unfamiliar people seems to make people slightly anxious. I then went onto consider the body language of people who came in pairs of with a group of friends. Even though they were about to give blood, which to some people is slightly daunting if its a first time experience, they seemed to be able to chat away and laugh amongst themselves. They didn't seem as curious of their surroundings, more so with the people they were with. Although they were still waiting as long as the people who came alone, they didn't seem as intolerant or aware of the time needed to queue. Being amongst other people seemed to distract them from the fact they were about to give blood. The first queue was to be interviewed by the nurses to see if you're blood can be used, this queue was the longest. The second queue was people waiting to give blood. There didn't seem as much of an order to this queue, the seats seemed to be on a first come first serve basis. There was a few people standing about seeming slightly confused at what to do and who to speak to. I found that even if there was a spare seat some people seemed anxious, as if they didn't know to sit there of if it was designated for someone else. I feel that maybe there wasn't so much of an order here as nurses took different lengths of time to interview people, therefore the system from the first queue seemed to be abandoned slightly.