Monday 25 April 2011
Sneak Peak of our Business Presentation
OUR IDEA Encourage post-consumers to cycle around the city
of Dundee.We want to introduce a product that is environmentally sound and promotes a healthy lifestyle.
WHAT MAKES US DIFFERENT Encourage post-consumers to cycle around the city
of Dundee.We want to introduce a product that is environmentally sound and promotes a healthy lifestyle.
Our bikes generate power and the more you use our bikes the more you will reap returns.We will be offering a rebate, which you can use to purchase products or services at a reduced rate around the city.
• • • •
Private transport Public transport i.e. buses, taxis Bike rentals Smart Car
We are trying to achieve ethically and in business terms: Fewer emissions. Healthy way to travel.
Reduction in traffic congestion. Promote that it is safe to use a bike and our product is reasonably priced.
VISION
We are committed to improving our environment and enhancing community life in which we operate.
Customers
Our vision means that we are committed to delivering a quality product and service.
Sponsors
For our sponsors we wish to deliver some competitive returns on their investment, which will enable us to expand to other communities in the region and further afield.
VISION
We are committed to improving our environment and enhancing community life in which we operate.
Employees
We are committed to facilitating an environment that is team oriented and enthusiastic to serve their community.
Communities
We wish to project ourselves as citizens not only of the immediate community, but the global community as well.
VALUES
We strongly believe we have the capacity to be global and local.These two values speak to the company’s nature, guiding our procedures, attitude and interpersonal relationships.
Global – By this we mean we will stay aware with any recent developments with regards to sustaining a healthy environment and we wish to remain relevant well into the future no matter where we introduce our products and services.
Local – By this we mean we wish to serve small communities, particularly those with smaller incomes and maintain community spirit from adult to child.
BRAND The name ‘Pedal Watt’ is a based on the concept of
physically pedaling and promoting a healthy alternative of travel around the community and ‘Watt’ referring to the electricity generated by the your efforts to travel smartly/cheaply and more healthily.
Our dominant philosophy is to serve and protect our environment for future communities.
BRAND – THE ELEMENTS Logo
Essence - The ‘Pedal Watt’ logo was designed to capture unity, energy and positivity.
Colour - This is refected in warm orange which is uplifting and blue for the environment. Both colours are complementary within the colour spectrum, unifying the concept even more.
Strapline – Refects our ideals of not only cycling for our health and the environment, but to re-cycle in all other aspects of daily life whether it may be recycling paper, glass, plastics as well as reinventing new ways to reduce your consumption. etc.
Typography – A typeface that is friendly, optimistic and structured referring to our ideals on procedure and transparency.
The bike design is user friendly and also gives room for advertisements to be placed onto the bikes. The electronics that are on the bike are covered up to prevent them from being damaged .
Magnets create energy when the wheel rotates
The ‘PedalPods’ are a simple shape that allow the bikes to slot in and out easily. Each is fitted with a locking system that releases the bike when the consumer pays using the card and
money slot system.
Detail
City Centre:
University:
Ninewells: Westpark:
25 bikes – 35 docks 20 bikes – 30 docks
25 bikes – 35 docks 20 bikes – 30 docks
20 bikes – 30 docks 10 bikes – 15 docks
10 bikes – 15 docks 10 bikes – 15 docks
Pentland: Bike lanes on these routes for cyclists.
• Initial target – University students • Membership and card • Rental • Penalties
Situated in the city centre, this portable kiosk will draw attention to our services as well as distribute information.
30%: Safety gear | 20% – Groceries | 10%: Restaurant & Haircuts
• Phase 1- Seed funding • Phase 2 - Venture capital We wish to make a profit so that we can use the funds to set up cycling networks in communities overseas.
Start up costs: £85,875.00
Overheads per mth: 19,492.00 Profit per mth: 7,250.00
WE GIVE BACK... SERIOUSLY! Every time our customer rents the bike at £1.00 we will give back 10% . Every 50p, 5%. They will receive their rebate every 3 months.This will be stored on the membership card.
Take on the ‘PedalWatt” Challenge! Our special event once a year.
With some profit we wish to expand the Pedal Watt’s model to the international community placing emphasis on congested cities and countries with narrow roads.
With some profit we wish to expand the Pedal Watt’s model to the international community placing emphasis on congested cities and countries with narrow roads.
GROUP 5 Georgia Cockerill Kirsten Donnachie Alasdair Gauld Rachel Laing Sheonagh Gall Shelly Mayers Natalie Shannon Ottavio Di Sotto
March 2011
of Dundee.We want to introduce a product that is environmentally sound and promotes a healthy lifestyle.
WHAT MAKES US DIFFERENT Encourage post-consumers to cycle around the city
of Dundee.We want to introduce a product that is environmentally sound and promotes a healthy lifestyle.
Our bikes generate power and the more you use our bikes the more you will reap returns.We will be offering a rebate, which you can use to purchase products or services at a reduced rate around the city.
• • • •
Private transport Public transport i.e. buses, taxis Bike rentals Smart Car
We are trying to achieve ethically and in business terms: Fewer emissions. Healthy way to travel.
Reduction in traffic congestion. Promote that it is safe to use a bike and our product is reasonably priced.
VISION
We are committed to improving our environment and enhancing community life in which we operate.
Customers
Our vision means that we are committed to delivering a quality product and service.
Sponsors
For our sponsors we wish to deliver some competitive returns on their investment, which will enable us to expand to other communities in the region and further afield.
VISION
We are committed to improving our environment and enhancing community life in which we operate.
Employees
We are committed to facilitating an environment that is team oriented and enthusiastic to serve their community.
Communities
We wish to project ourselves as citizens not only of the immediate community, but the global community as well.
VALUES
We strongly believe we have the capacity to be global and local.These two values speak to the company’s nature, guiding our procedures, attitude and interpersonal relationships.
Global – By this we mean we will stay aware with any recent developments with regards to sustaining a healthy environment and we wish to remain relevant well into the future no matter where we introduce our products and services.
Local – By this we mean we wish to serve small communities, particularly those with smaller incomes and maintain community spirit from adult to child.
BRAND The name ‘Pedal Watt’ is a based on the concept of
physically pedaling and promoting a healthy alternative of travel around the community and ‘Watt’ referring to the electricity generated by the your efforts to travel smartly/cheaply and more healthily.
Our dominant philosophy is to serve and protect our environment for future communities.
BRAND – THE ELEMENTS Logo
Essence - The ‘Pedal Watt’ logo was designed to capture unity, energy and positivity.
Colour - This is refected in warm orange which is uplifting and blue for the environment. Both colours are complementary within the colour spectrum, unifying the concept even more.
Strapline – Refects our ideals of not only cycling for our health and the environment, but to re-cycle in all other aspects of daily life whether it may be recycling paper, glass, plastics as well as reinventing new ways to reduce your consumption. etc.
Typography – A typeface that is friendly, optimistic and structured referring to our ideals on procedure and transparency.
The bike design is user friendly and also gives room for advertisements to be placed onto the bikes. The electronics that are on the bike are covered up to prevent them from being damaged .
Magnets create energy when the wheel rotates
The ‘PedalPods’ are a simple shape that allow the bikes to slot in and out easily. Each is fitted with a locking system that releases the bike when the consumer pays using the card and
money slot system.
Detail
City Centre:
University:
Ninewells: Westpark:
25 bikes – 35 docks 20 bikes – 30 docks
25 bikes – 35 docks 20 bikes – 30 docks
20 bikes – 30 docks 10 bikes – 15 docks
10 bikes – 15 docks 10 bikes – 15 docks
Pentland: Bike lanes on these routes for cyclists.
• Initial target – University students • Membership and card • Rental • Penalties
Situated in the city centre, this portable kiosk will draw attention to our services as well as distribute information.
30%: Safety gear | 20% – Groceries | 10%: Restaurant & Haircuts
• Phase 1- Seed funding • Phase 2 - Venture capital We wish to make a profit so that we can use the funds to set up cycling networks in communities overseas.
Start up costs: £85,875.00
Overheads per mth: 19,492.00 Profit per mth: 7,250.00
WE GIVE BACK... SERIOUSLY! Every time our customer rents the bike at £1.00 we will give back 10% . Every 50p, 5%. They will receive their rebate every 3 months.This will be stored on the membership card.
Take on the ‘PedalWatt” Challenge! Our special event once a year.
With some profit we wish to expand the Pedal Watt’s model to the international community placing emphasis on congested cities and countries with narrow roads.
With some profit we wish to expand the Pedal Watt’s model to the international community placing emphasis on congested cities and countries with narrow roads.
GROUP 5 Georgia Cockerill Kirsten Donnachie Alasdair Gauld Rachel Laing Sheonagh Gall Shelly Mayers Natalie Shannon Ottavio Di Sotto
March 2011
Group Meetings- The Design Part 2
The initial concept our group came up with was to develop a bike hiring system that could be based in Dundee. This would suit post consumers as a bike could a means in commuting to work and by basing our company in Dundee we can begin to target University students and help them become more aware of environmental issues and also contribute in supporting sustainable transport in Dundee.
Bike hiring systems have been put in place in cities such as London and Amsterdam
However we plan to incorporate this business plan with a way of aiding post consumers and also a way of producing power for the city and creating a more sustainable Dundee.
The concept of our bike hiring company was to have various docking stations based around central Dundee. The bikes would have have space for power storage, when the customer pedals, power can be generated and stored in the power dock on the bike, this can then be converted and used by the council.
Company Logo
After much debate we came up with a company logo, "Pedal Watt" -Pedal, obviously because our company is a bike hire, and "watt" because by pedalling you can generate power.
Here's the logo Otto came up with...
Bike hiring systems have been put in place in cities such as London and Amsterdam
The concept of our bike hiring company was to have various docking stations based around central Dundee. The bikes would have have space for power storage, when the customer pedals, power can be generated and stored in the power dock on the bike, this can then be converted and used by the council.
Company Logo
After much debate we came up with a company logo, "Pedal Watt" -Pedal, obviously because our company is a bike hire, and "watt" because by pedalling you can generate power.
Here's the logo Otto came up with...
Group Meetings- The Design
In semester two of this year we have been meeting with our groups and have been given asked to make a business proposal and create a design which will accommodate the needs of post consumers.
In order to establish a successful design it was important for us to understand what a post consumer is and the life style they lead.
Here is a few photos of the group research and of course yet another oh-so-loved mind map;
In order to establish a successful design it was important for us to understand what a post consumer is and the life style they lead.
Here is a few photos of the group research and of course yet another oh-so-loved mind map;
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