Design idea:
I've decided to develop a service design which would help reduce crime as a direct result of binge drinking. It is well known that Britain's "drinking culture" exeeds the majority of other European countries and i intend to look into why this may be and what can be done to reduce the present rate of binge drinking. My idea is to produce labels for alcohol bottles and posters for bars depicting shocking images of people who fall victem to alcohol abuse, crime and injuries as a result of drink driving. I would then juxtapose these graphic and unsettling images with slogans associated with alocol brands, such as the popular "my goodness, my guinness" which was used to promote the beverage. As well as this i would put facts on the bottles about the dangers of over drinking, similar to that of cigarette packaging. Although this is a somewhat simple design, i feel that it would be effective in bringing home to people the grim statistics and facts and therefore help to reduce the crime rate and the huge cost to the national health service.